What is SEO - Search Engine Optimization - Detailed Guide 2020

What is SEO - Search Engine Optimization?

When we talk about SEO, The first basic question rises in our mind that actually what is it, basically SEO stands for Search Engine Optimization.it is the process of optimizing a website with High-Quality Content and submitting that site into Google Webmaster tool so that the crawler and robots fetch and index a website in search engine result pages to generate results when a user searches a query in a search engine.

What is SEO - Search Engine Optimization - Detailed Guide 2020

A question may arise in your mind that

What is the need for SEO?

So the answer to this question is simply that we have a website and we are writing content and updating it regularly, we are updating it for what? to generate results and get traffic from the search engine like google, bing and yahoo etc. right?

We optimize website with High-Quality Content and then submit that blog post in webmaster so that search engine fetch and index our content to show that in the search engine if a user searches the similar query in search and search engine sends that user to our website to read that useful content and get the information he is looking for.

OnPage SEO (Search Engine Optimization)

We basically optimize the content of the website that it has, which is called OnPage SEO. There are a lot of things that we have to consider while writing content or a blog post and optimizing the website for search engine result pages.

Some of the most important OnPage SEO Ranking Factors are to optimize a website for

  • Title tags
  • Description
  • H1, H2 and H3 tags
  • Proper URL optimization
  • Image Optimization/ image alt tags

Title Tags

Title tags are the most important ranking factor to rank a blog post in the search engine, It is the title that tells the user that here is the content that you're looking for, so it plays an important role in ranking and landing a user on your site, so you have to add a catchy title to attract the user to land on your website.


The description explains your title and content more briefly. this is a summary of your article in which you explain what user will get if he clicks on your content in search engine and lands on a specific web page. so the description should be precise and well structured enough that you can easily use your primary keyword and it can explain your content easily. 

H1, H2 and other heading tags

Most of the bloggers and content writers make a mistake that is not adding proper H1 tag is their content, some times a quality theme has the functionality that it automatically adds the title as h1 tag but at most of the time content writers have to manually add the h1 tag in their headings. so don't forget to properly add heading tags. other h2 and h3 tags are used to add headings in your content or to explain/highlight the important content on your page.

Proper URL Optimization

URL Optimization is also an important factor to keep in mind while writing content for On-Page SEO because it tells the bots that it has high relevancy to the query user is looking for.try to keep URL simple and short enough so that it can be read remembered easily, both for the bots and users respectively.

Image Optimization also known as Alt Attribute/Alt Tags

Images are also an important factor of OnPage SEO. Some times due to the low speed of internet or media error server is unable to load images and videos, so it shows an error. which means that stuff is not readable for both bots and users. so to solve this problem we use Alt Tags which explains to both the bots and users that due to some problem the media file isn't loaded properly so here is what is it all about. so the stuff is readable to bot and user.

blog post
target keyword
web pages
piece of content
keyword research
high quality
google s algorithm
technical seo
page on your site
Google searches
user experience
traffic to your website
Google rankings
online presence
organic traffic
ranking factors
search engine results pages
social media
internal links
black hat seo

What is SEO and how it works?

SEO is search engine optimization, which is the process followed by SEO Expert to generate results Organically from SERP like Google. Search Engine crawls websites and pages if they have added robot.txt files and sitemap in their sites, which help bots and crawler to find and index a website in Search Engine and result pages.

What is the SEO example?

First of all understand what is SEO, after that comes an example of Search Engine Optimization: Finding a niche relevant keyword and then ranking that keyword in Search Engine like google to get unpaid and targetted organic traffic to your website with or without making backlinks.

What is SEO job?

A Search Engine Optimization (SEO) Expert analysis the websites either all the pages of websites are indexed in search engine webmaster to get ranking and results or they are blocked by robot and not indexed in google, SEO Specialist do OnPage SEO, OffPage SEO and Technical SEO for a website, also responsible for the ranking of keywords, generating leads and sales and generating performance reports.

How do you do SEO for a website?

  • First of all: create a website
  • Expert Keyword Analysis
  • Find Niche Relevant Keywords
  • Write amazing content for your website
  • Submit your site to webmaster 
  • Optimize your site for On-Page SEO
  • Improve Loading Time of your site
  • Do Off-Page SEO for Link Building
  • Attach Google Analytics 
  • Analyse performance of your site
  • Remove unnecessary pages and resolve errors
  • Wait for the Results

How much does SEO cost?

Search Engine Optimization Cost varies on project bases, One time SEO project can cost you almost 5000$-30000$ for a single site, Most SEO Projects may cost 750$-2000$ per month based in the scope of websites and an individual SEO Consultant can charge you 80$-200$ per hour.

Where to learn SEO?

You can learn SEO Easily, online and free resources are available to get all the information about Search Engine Optimization, furthermore, you can use the following websites to learn advance SEO Techniques to rank your website or to outrank your competitors. Following are the top writer and SEO Expert which I would highly recommend following these blogs and practice their strategies to rank higher. I have personally used and followed their techniques to rank my clients' websites, and the results were amazing.

Is SEO difficult?

Somehow we can say that SEO is difficult, but I would say it's not so difficult if you know the white hat seo and techniques to rank websites in search engines, most of the time Google-like search engine releases new updates and algorithms about SEO, which are a little bit tricky but you learn how to do it correctly you easily get the point and it doesn't have any effect on your learning and website rankings.

What are the SEO keywords?

SEO Keywords are that targeted keywords on which your website have content and the structure is rich and well-optimized enough that Google's bots are able to read and index that content from your website, so when someone searches specific keyword in google, robots fetches the best-matched keywords from your content and show your websites in Google as Search Engine Pages Results. Which helps the user to understand what the content is all about and what is the point that the author wants to convey to you.

Can I do my own SEO?

Basically, SEO is so easy to learn and practice, if you are a good content writer and know how to write quality content for your website, you can do the basic and OnPage SEO at your own, you don't need to hire an SEO Expert for your website.